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Product Creation - Why You Must Create More Than 1 Product
By Christopher Hall
One might think that creating 1 product and focusing all of your advertising on that product is the best strategy to make a bunch of money. It’s not. People that make large sums of money online do so with multiple products. Here’s why. Most people on your list are not buyers. Most people on your list will never buy anything from you no matter how many times you promote your product. Why? There are several reasons: 1. Some people don’t trust the online world and would never give their credit card number to someone they can’t see. 2. Some people signed up to your list because they have a passing interest in your subject. They are not interested enough to pay you for anything. 3. Some people want free stuff. They don’t think that what you offer is worth paying for. They are just interested in what you give them. These are just a few reasons why most people on your list will never buy anything from you. But some people will buy. And when they do, they have automatically identified themselves as online spenders. Guess who is more likely to buy another product from you? The ones who haven’t bought anything or the ones who have? Absolutely. The people that bought your first product are much more likely to buy your second product. But wait! You don’t have a second product! And that is the reason why people that make money online sell multiple products. They know that they need more products so that they can sell them to people that have proven that they will buy.
And here’s another secret. When people buy something from you, you should automatically move them to a buyers list. You need to communicate with your buyers much differently that you communicate with those who are not buyers. Separate lists will allow you to communicate more effectively so you can sell even more of your products. |
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