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Opt In Rates - How To Improve Your Opt In Rates So You Can Explode Your Sales
By Christopher Hall
Wouldn’t it be great to double your opt in rates? Just think, if you doubled your opt in rates, you would double your customers in no time. More customers mean more sales, and more sales mean more money. And I have good news! Increasing your opt in rates is one of the easiest things to do in your online marketing strategy. Here’s how to do it. Opt In Rates Strategy #1: Use A Squeeze Page The only purpose in the life of a squeeze page is to get visitors to sign-up to your list. An effective squeeze page will be free from all distractions including advertisements, links, and products. If a part of your website is not helping your opt in rates, then it is hurting your opt in rates. First, get your visitor’s name and email address. Afterwards, you can worry about selling your products to them. Opt In Rates Strategy #2: Shorten Your Squeeze Page If you already have a squeeze page, make sure that it is short. Studies have proven over and over again that short squeeze pages are much more effective than long ones. How long is too long? If you can scroll down 2 full screens and still have to scroll more to get to the end, then your squeeze page is too long. In fact, your squeeze page should be barely scrollable. Opt In Rates Strategy #3: Add A Picture Adding a picture of yourself to your squeeze page is a great way to increase your opt in rates. People want to know who they are dealing with, and your picture is a great way to introduce yourself. Adding a picture at the top left of your page will work miracles. By adding a picture to the top left, people will see you first and they will feel more comfortable giving their email address. But one thing – be sure to smile and appear friendly in your picture. No one will do business with a grump!
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