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Online Target Audience – 3 Ways To Find What Your Audience Wants To Buy
By Christopher Hall
It is no secret that people that make real money online do so because they know what their audience wants. If you don’t know who your audience is and what their needs are, you are participating in one of the most frustrating and defeating practices online – guess marketing. Here are 3 methods you should use to determine exactly what people want to buy so that you will never have to “sell” your products again. Online Target Audience Method #1: Solve Their Pain Points Find out what is stopping people from succeeding and give them the tools to fix the problem. This is the #1 way to determine which products you should create to make tons of money. Look for statements like “I wish I had a good opt-in page so that I could build my list faster.” Or “I wish that someone would tell me their advertising secrets so that I could learn how they make so much money online”. These are pain point statements. If you solve the pain point, then you will make a sell. Online Target Audience Method #2: Help Them Achieve Their Goals If you have a product that will help people accomplish their goals, more than likely they are going to buy that product from you. When you are researching your audience, you need to pay close attention to what people’s goals are. For example, you might want to create different products for people making these two statements: 1. “I want to make a full-time living online because I hate my job.”
2. “I sure wish I could make some extra spending money for Christmas.” Although the same steps to make money online may apply to both goals, you will want to package and market your product differently for each target audience. Online Target Audience Method #3: Answer Their Questions Information – that is usually what people are looking for when they are online. You should browse blogs and forums and record the most common questions. If you create a product specifically to answer those recurring questions, you will have no trouble at all selling your product many times over. |
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